Advertising with a purpose

Amazing, I have learned something new this week. I used to think that this activity of creating ads was just as simple as throwing some words on to the add and what ever made sense.  I realized today that there are some best practices that everyone shares.  For example. Headline 1 an Headline 2 are not just two spaces, they have a purpose. one is related to what the user is looking for and the second to what we can offer.  I also had not realized that the URL can have a path, but now that I think about it, it only makes sense.  By having different paths associated to different ads, it is possible to have different groups and different adds showing different information all on the same website.  how call is that?

Things to remember from this week. Ads need to have the same domain, google will verify the domain, no all caps allowed, and no special symbols either.